Sale!
Awaiting product image

Diploma in Product and Brand Management

Original price was: ₹8,000.0.Current price is: ₹4,000.0.

This diploma program equips students with the essential skills to develop, manage, and promote products and brands effectively. It covers key concepts in marketing, consumer behavior, brand strategy, product lifecycle management, and digital branding. Graduates will be prepared for roles in marketing, brand management, product development, and advertising.

Category:

Description

Course Modules / Syllabus

1. Introduction to Product & Brand Management

  • Definition and importance of product and brand management

  • Role of a brand manager

  • Key challenges in brand management

2. Consumer Behavior & Market Research

  • Understanding consumer psychology

  • Market segmentation and targeting

  • Research methodologies (qualitative & quantitative)

3. Product Development & Lifecycle Management

  • Stages of product development

  • Product positioning and differentiation

  • Managing product lifecycle (introduction, growth, maturity, decline)

4. Brand Strategy & Identity

  • Brand positioning and architecture

  • Brand equity and valuation

  • Creating a strong brand identity (logo, tagline, messaging)

5. Marketing & Promotion Strategies

  • Integrated Marketing Communications (IMC)

  • Advertising, PR, and influencer marketing

  • Digital branding (social media, SEO, content marketing)

6. Pricing & Distribution Strategies

  • Pricing models and strategies

  • Distribution channels (retail, e-commerce, omnichannel)

  • Competitive pricing analysis

7. Digital Branding & Social Media Management

  • Building an online brand presence

  • Social media marketing strategies

  • Reputation management

8. Legal & Ethical Aspects of Branding

  • Trademarks and intellectual property rights

  • Ethical branding and corporate social responsibility (CSR)

9. Case Studies & Industry Applications

  • Analysis of successful brands (Apple, Nike, Coca-Cola, etc.)

  • Real-world brand management challenges

10. Capstone Project / Internship (Optional)

  • Practical application of concepts

  • Industry project or internship with a company

Career Opportunities

  • Brand Manager

  • Product Manager

  • Marketing Executive

  • Digital Marketing Specialist

  • Advertising & PR Manager

  • Market Research Analyst

Certification & Assessment

  • Assignments, case studies, and presentations

  • Final examination or project submission

  • Certificate awarded upon successful completion

Why Choose This Course?

✅ Industry-relevant curriculum
✅ Hands-on training with real-world case studies
✅ Career advancement in marketing and branding
✅ Flexible learning options (online/offline)

Institutions Offering This Diploma

  • Digital Marketing Institutes (e.g., Digital Vidya, Simplilearn)

  • Business Schools (e.g., NMIMS, Symbiosis)

  • Online Platforms (Coursera, Udemy, edX)

Related Products