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Diploma in Industrial Marketing

Diploma in Industrial Marketing

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

The Diploma in Industrial Marketing is a specialized program designed to equip students with the skills and knowledge required to excel in the industrial and business-to-business (B2B) marketing sector. This course covers key concepts such as industrial buyer behavior, supply chain marketing, strategic industrial marketing, and digital marketing for B2B markets.

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Description

Program Duration

  • Duration: 1 year (can vary between 6 months to 2 years depending on the institution)

  • Mode of Study: Full-time / Part-time / Online

Eligibility Criteria

  • Minimum High School Diploma or equivalent (some institutions may require a bachelor’s degree).

  • Work experience in sales or marketing (preferred but not mandatory).

Course Modules / Syllabus

  1. Fundamentals of Industrial Marketing

    • Introduction to B2B vs. B2C Marketing

    • Characteristics of Industrial Markets

  2. Industrial Buyer Behavior

    • Decision-making processes in B2B markets

    • Organizational buying behavior

  3. Strategic Industrial Marketing

    • Market segmentation & targeting in B2B

    • Competitive analysis & positioning

  4. Supply Chain & Relationship Marketing

    • Managing B2B customer relationships

    • Key account management

  5. Digital Marketing for Industrial Markets

    • B2B digital marketing strategies

    • LinkedIn marketing, SEO, and content marketing for industries

  6. Pricing & Negotiation in Industrial Markets

    • Pricing strategies for industrial products

    • B2B sales negotiation techniques

  7. Marketing Research & Analytics

    • Data-driven decision-making in B2B

    • Market forecasting & trend analysis

  8. International Industrial Marketing

    • Global B2B marketing strategies

    • Export-import marketing policies

Career Opportunities

Graduates can pursue roles such as:

  • Industrial Marketing Manager

  • B2B Sales Executive

  • Key Account Manager

  • Supply Chain Marketing Specialist

  • Business Development Manager (B2B)

  • Market Research Analyst (Industrial Sector)

Certification & Accreditation

  • Awarded by the respective institution (check for accreditation from relevant marketing bodies).

  • Some programs may offer additional certifications in digital marketing or supply chain management.

Why Choose This Diploma?

✔ Specialized focus on B2B & industrial markets
✔ Practical training with case studies & industry projects
✔ High demand for industrial marketing professionals
✔ Pathway to advanced degrees (MBA in Marketing, etc.)

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