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Diploma in Marketing and Brand Management

Diploma in Marketing and Brand Management

Original price was: ₹9,000.0.Current price is: ₹4,500.0.

This diploma equips students with practical skills in modern marketing strategies, brand development, digital marketing, and consumer behavior. Graduates will be prepared for roles in advertising, brand management, market research, and digital marketing.

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Description

Course Objectives

By the end of the program, students will:

  1. Understand core marketing principles and brand management strategies.

  2. Develop skills in creating and managing brands across digital and traditional platforms.

  3. Learn to analyze consumer behavior and market trends.

  4. Gain proficiency in digital marketing tools (SEO, social media, content marketing).

  5. Create actionable marketing plans and brand campaigns.

Course Modules

1. Fundamentals of Marketing

  • Introduction to marketing concepts (4Ps, SWOT, PESTLE)

  • Market segmentation and targeting

  • Consumer behavior and psychology

2. Brand Management

  • Brand identity, positioning, and equity

  • Brand storytelling and visual identity (logo, typography, messaging)

  • Case studies of successful/unsuccessful brands

3. Digital Marketing

  • Social media marketing (Facebook, Instagram, LinkedIn, TikTok)

  • Search Engine Optimization (SEO) & Pay-Per-Click (PPC) advertising

  • Email marketing and automation

4. Content Marketing & Advertising

  • Creating engaging content (blogs, videos, infographics)

  • Copywriting for brands

  • Traditional vs. digital advertising strategies

5. Market Research & Analytics

  • Qualitative vs. quantitative research

  • Tools: Google Analytics, surveys, focus groups

  • Interpreting data for decision-making

6. Strategic Marketing Planning

  • Developing marketing budgets and campaigns

  • Measuring ROI and KPIs

  • Crisis management and brand reputation

7. Practical Projects & Capstone

  • Real-world brand management simulations

  • Portfolio development (campaigns, social media plans)

Teaching Methods

  • Lectures, case studies, and guest speakers from industry

  • Hands-on workshops (Canva, Google Ads, Meta Business Suite)

  • Group projects and presentations

  • Internship opportunities (optional)

Career Opportunities

Graduates can pursue roles such as:

  • Brand Manager

  • Digital Marketing Specialist

  • Social Media Manager

  • Market Research Analyst

  • Advertising Executive

  • Content Strategist

Certification

Upon completion, students receive a Diploma in Marketing and Brand Management, accredited by [Institution Name].

Why Choose This Course?

✔ Industry-relevant curriculum
✔ Practical skills for the digital age
✔ Networking with marketing professionals
✔ Flexible learning options (online/on-campus)

Enrollment

Next Intake: [Month/Year]
Fees: [Amount] (Installment options available)

Contact: [Email/Phone/Website]

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