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Diploma in Social Media Marketing and Management

Diploma in Social Media Marketing and Management

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

This diploma equips students with practical skills to create, manage, and optimize social media campaigns for businesses. It covers strategy development, content creation, analytics, advertising, and community management across platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.

Category:

Description

Course Objectives:

By the end of the program, students will:

  1. Understand core principles of social media marketing (SMM).

  2. Develop data-driven strategies for brand growth.

  3. Create engaging content tailored to different platforms.

  4. Run paid ad campaigns (e.g., Meta Ads, Google Ads).

  5. Use analytics tools to measure ROI.

  6. Manage online reputation and community engagement.

Module Breakdown:

1. Introduction to Social Media Marketing

  • Evolution of SMM

  • Role in modern business

  • Platform overview (Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, Pinterest)

2. Social Media Strategy Development

  • Setting SMART goals

  • Audience segmentation

  • Content calendars & scheduling tools (Hootsuite, Buffer)

3. Content Creation & Curation

  • Visual storytelling (Canva, Adobe Spark)

  • Video marketing (Reels, Shorts, Live)

  • Copywriting for social media

4. Paid Advertising & Campaigns

  • Meta Ads Manager

  • Google Ads & YouTube Ads

  • Influencer marketing & collaborations

5. Analytics & Performance Tracking

  • Key metrics (engagement, reach, CTR)

  • Tools: Google Analytics, Facebook Insights, Sprout Social

  • A/B testing & optimization

6. Community Management & CRM

  • Handling comments/messages

  • Crisis management

  • Building brand loyalty

7. Emerging Trends

  • AI in SMM (chatbots, automation)

  • Augmented Reality (AR) filters

  • Voice search & podcast marketing

8. Capstone Project

  • Real-world campaign creation

  • Portfolio development

Assessment Methods:

  • Assignments (e.g., content calendars, ad mockups)

  • Case studies (analyzing brand campaigns)

  • Final project (live campaign execution)

  • Quizzes on platform algorithms/tools

Who Should Enroll?

  • Marketing professionals

  • Entrepreneurs/business owners

  • Freelancers

  • Career switchers

Certification:

Upon completion, students receive a Diploma in Social Media Marketing and Management and a digital portfolio.

Career Pathways:

  • Social Media Manager

  • Digital Marketing Specialist

  • Content Creator

  • SEO/SMM Consultant

Fees & Requirements:

  • Prerequisites: Basic computer skills.

  • Fee: $500–$1,500 (varies by institution).

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