Description
Here’s a structured course detail for a Certificate in Google Ads program:
Certificate in Google Ads
Duration: 4-8 Weeks (Flexible Online Learning)
Level: Beginner to Intermediate
Certification: Google Ads Certification (via Google Skillshop)
Course Overview
This certification program equips learners with the skills to create, manage, and optimize Google Ads campaigns. Participants will gain hands-on experience with Google’s advertising platforms, including Search, Display, Video, Shopping, and App campaigns. Upon completion, students can earn the official Google Ads Certification by passing Google’s exams.
Course Modules
1. Introduction to Google Ads
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Overview of digital advertising & Google Ads
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Understanding campaign types (Search, Display, Video, Shopping, App)
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Setting up a Google Ads account
2. Google Search Ads
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Keyword research & match types
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Writing high-converting ad copy
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Bidding strategies & budget management
3. Google Display & Video Ads
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Creating visually engaging display ads
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YouTube & video ad formats
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Targeting options (audiences, placements, topics)
4. Shopping & App Campaigns
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Setting up Google Merchant Center
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Product listing ads (PLAs)
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Promoting mobile apps with Universal App Campaigns (UAC)
5. Measurement & Optimization
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Tracking conversions with Google Analytics & Google Tag Manager
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A/B testing & ad performance analysis
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Optimizing Quality Score & ROI
6. Google Ads Certification Prep
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Exam structure & question formats
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Practice tests & study resources
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Official Google Ads Certification exam
Learning Outcomes
By the end of this course, participants will:
✅ Create and manage effective Google Ads campaigns.
✅ Master keyword research, ad targeting, and bidding strategies.
✅ Analyze performance metrics and optimize ads for better ROI.
✅ Earn the official Google Ads Certification from Google.
Who Should Enroll?
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Digital marketers & business owners
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Entrepreneurs & freelancers
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Marketing students & career switchers
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Anyone looking to master paid advertising
Certification
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Upon passing Google’s exams (via Google Skillshop), learners receive a Google Ads Certification badge.
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Recognized by employers worldwide.
Delivery Mode
🖥️ Online Self-Paced Learning (Pre-recorded lessons, quizzes, hands-on projects)
🎓 Instructor Support (Optional live Q&A sessions)
Fees & Enrollment
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Price: $199 (or check for discounts)
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Includes: Course materials, practice tests, exam voucher (optional)
How to Get Started?
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Enroll in the course.
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Access learning materials & complete modules.
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Practice with real-world projects.
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Take the Google Ads Certification exam.
Boost your career with Google Ads expertise! 🚀
