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Certificate in Brand Management

Certificate in Brand Management

Original price was: ₹5,000.0.Current price is: ₹2,500.0.

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Description

Course Title: Certificate in Brand Management

Duration: 6-12 weeks (flexible online/part-time options available)

Delivery Mode: Online / On-campus / Hybrid

Certification Awarded: Certificate in Brand Management

Course Overview

This program equips professionals and aspiring marketers with the skills to build, manage, and grow strong brands. Participants will learn strategic branding principles, consumer behavior analysis, brand positioning, and digital branding techniques.

Course Modules

  1. Introduction to Brand Management

    • Definition and importance of branding

    • Brand vs. product: Key differences

    • Evolution of branding in the digital age

  2. Brand Strategy & Positioning

    • Identifying target audiences

    • Unique Selling Proposition (USP) development

    • Competitive analysis and differentiation

  3. Consumer Behavior & Brand Perception

    • Psychological factors influencing brand loyalty

    • Measuring brand equity

    • Managing brand reputation

  4. Brand Identity & Design

    • Logo, typography, and visual identity

    • Brand voice and messaging

    • Consistency across touchpoints

  5. Digital Branding & Social Media

    • Building a brand online

    • Content marketing for brand engagement

    • Influencer and community marketing

  6. Brand Measurement & Growth

    • Key Performance Indicators (KPIs) for brands

    • Brand valuation methods

    • Case studies of successful brand campaigns

Learning Outcomes

By the end of the course, participants will:

  • Develop a comprehensive brand strategy.

  • Create a strong brand identity and positioning.

  • Analyze and measure brand performance.

  • Leverage digital tools for brand growth.

Who Should Enroll?

  • Marketing professionals

  • Entrepreneurs and business owners

  • Advertising and PR specialists

  • Aspiring brand managers

Assessment & Certification

  • Assignments, case studies, and a final branding project.

  • Participants receive a Certificate in Brand Management upon completion.

Fees & Enrollment

  • Fee: $499 (early-bird discounts available)

  • Next Intake: [Insert Date]

  • Enrollment: [Website Link/Contact Info]

Why Choose This Course?

  • Industry-relevant curriculum

  • Expert-led sessions with real-world examples

  • Practical assignments for hands-on learning

Contact:
Email: info@institution.com | Phone: +XXX-XXXX-XXXX
Website: [Insert URL]

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