Description
Key Learning Objectives
By the end of this course, participants will be able to:
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Understand the fundamentals of business strategy and its role in organizational success.
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Analyze industry dynamics and competitive forces using frameworks like Porter’s Five Forces and PESTEL Analysis.
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Develop strategic plans aligned with business goals and market opportunities.
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Evaluate different business models and growth strategies (e.g., diversification, mergers & acquisitions).
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Implement strategy execution frameworks to ensure organizational alignment.
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Apply case studies and real-world examples to solve strategic business challenges.
Course Modules
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Introduction to Business Strategy
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Definition and importance of strategy
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Levels of strategy: Corporate, Business, Functional
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Strategic Analysis & Frameworks
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SWOT Analysis
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Porter’s Five Forces
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PESTEL Analysis
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VRIO Framework
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Competitive Advantage & Positioning
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Cost leadership vs. differentiation
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Blue Ocean Strategy
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Value chain analysis
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Corporate Strategy & Growth
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Mergers & Acquisitions (M&A)
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Diversification strategies
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Strategic alliances & partnerships
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Strategy Execution & Performance Measurement
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Balanced Scorecard
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OKRs (Objectives and Key Results)
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Change management in strategy implementation
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Case Studies & Capstone Project
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Real-world business strategy cases
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Group project: Developing a strategic plan for a company
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Who Should Enroll?
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Mid-level managers and executives
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Entrepreneurs and business owners
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Consultants and business analysts
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Professionals transitioning to strategic roles
Duration & Format
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Duration: 6–12 weeks (flexible online/part-time options available)
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Format: Online (self-paced or live sessions) or in-person (depending on institution)
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Assessment: Quizzes, case study analysis, and a final capstone project
Certification
Upon successful completion, participants receive a Certificate in Business Strategy, validating their expertise in strategic planning and execution.
Why Enroll?
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Gain practical, actionable skills for strategic decision-making.
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Learn from industry experts and real-world case studies.
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Enhance career prospects in leadership, consulting, or entrepreneurship.