Sale!
Certificate in Digital Marketing

Certificate in Digital Marketing

Original price was: ₹6,000.0.Current price is: ₹3,000.0.

Category:

Description

Here’s a structured course outline for a Certificate in Digital Marketing:

Course Title: Certificate in Digital Marketing

Duration: 3–6 months (flexible online/offline options)
Level: Beginner to Intermediate
Certification: Issued upon completion of assignments/exams

Course Objectives:

  1. Understand core digital marketing concepts and strategies.

  2. Gain hands-on experience with key tools (Google Ads, Meta Ads, SEO, etc.).

  3. Learn to create data-driven campaigns.

  4. Build a portfolio with real-world projects.

Modules/Syllabus:

1. Introduction to Digital Marketing

  • Overview of digital marketing channels

  • Customer journey & marketing funnel

  • Trends and industry outlook

2. Website & SEO (Search Engine Optimization)

  • On-page & off-page SEO

  • Keyword research (Ahrefs, SEMrush)

  • Technical SEO basics

3. Social Media Marketing (SMM)

  • Platform strategies (Facebook, Instagram, LinkedIn, TikTok)

  • Content creation & scheduling tools

  • Paid advertising (Meta Ads Manager)

4. Search Engine Marketing (SEM) & Google Ads

  • Google Search, Display, and Video Ads

  • PPC (Pay-Per-Click) strategies

  • Remarketing & Google Analytics

5. Email & Content Marketing

  • Email campaign automation (Mailchimp, HubSpot)

  • Blogging & copywriting for conversions

  • Lead nurturing strategies

6. Analytics & Performance Measurement

  • Google Analytics 4 (GA4)

  • Tracking ROI & KPIs

  • A/B testing & optimization

7. Capstone Project

  • Create a full digital marketing campaign

  • Present results and receive feedback

Learning Outcomes:

✔ Execute SEO and SEM campaigns.
✔ Run paid ads on Google and social media.
✔ Analyze data to optimize marketing efforts.
✔ Build a professional digital marketing portfolio.

Who Should Enroll?

  • Aspiring marketers, entrepreneurs, freelancers.

  • Business owners managing their own marketing.

  • Career switchers seeking in-demand skills.

Assessment:

  • Quizzes per module

  • Practical assignments (e.g., create ad campaigns)

  • Final capstone project presentation

Fees & Format:

  • Online: Self-paced (e.g., Coursera, Udemy) or live classes.

  • Offline: Classroom training (check local institutes).

  • Cost: $200–$800 (varies by platform/institution).

Certification:

Awarded after completing all modules and passing assessments.

Related Products