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Certificate in Instagram Marketing & Social Media Strategy

Certificate in Instagram Marketing & Social Media Strategy

Original price was: ₹5,000.0.Current price is: ₹2,500.0.

This comprehensive certificate program is designed to equip learners with the skills and knowledge needed to excel in Instagram marketing and broader social media strategy. Participants will learn how to create engaging content, grow their audience, leverage analytics, and run effective ad campaigns.

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Description

Course Duration

  • Total Duration: 6-8 weeks (Self-paced or instructor-led options available)

  • Study Hours: 3-5 hours per week

Who Should Enroll?

  • Marketing professionals

  • Entrepreneurs & small business owners

  • Social media managers

  • Content creators & influencers

  • Anyone looking to build a career in digital marketing

Course Modules

Module 1: Introduction to Instagram & Social Media Marketing

  • Evolution of Instagram & social media

  • Understanding different platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok)

  • Defining your target audience

Module 2: Instagram Profile Optimization

  • Creating a high-converting bio

  • Choosing the right profile picture & highlights

  • Utilizing Instagram Business vs. Creator accounts

Module 3: Content Strategy & Creation

  • Types of Instagram posts (Feed, Stories, Reels, IGTV, Live)

  • Content planning & scheduling tools

  • Design basics (Canva, Adobe Spark)

  • Caption writing & hashtag strategies

Module 4: Growth & Engagement Strategies

  • Organic growth techniques

  • Collaborations & influencer marketing

  • Engaging with followers & community building

  • Instagram algorithms & best practices

Module 5: Instagram Ads & Paid Promotion

  • Setting up Instagram Ads Manager

  • Defining campaign objectives (Awareness, Engagement, Conversions)

  • Targeting options & budgeting

  • Measuring ad performance

Module 6: Analytics & Performance Tracking

  • Key Instagram Insights metrics

  • Competitor analysis & benchmarking

  • Tools for tracking ROI (Google Analytics, Facebook Pixel)

Module 7: Advanced Strategies & Trends

  • Leveraging Instagram Shopping & E-commerce

  • User-generated content & viral marketing

  • Emerging trends (AR filters, short-form video, audio trends)

Learning Outcomes

By the end of this course, participants will be able to:
✔ Develop a data-driven Instagram & social media strategy
✔ Create high-performing content tailored to their audience
✔ Grow their brand presence organically and through ads
✔ Analyze performance metrics to optimize campaigns
✔ Stay updated with the latest social media trends

Certification

Upon successful completion of the course (including assignments & final project), participants will receive a Certificate in Instagram Marketing & Social Media Strategy, validating their expertise.

Enrollment Details

  • Format: Online (Live sessions + recorded lectures)

  • Fee: [Insert Price]

  • Prerequisites: Basic understanding of social media platforms

Why Choose This Course?

✅ Hands-on assignments & real-world case studies
✅ Expert-led training with industry professionals
✅ Lifetime access to course materials & updates
✅ Networking opportunities with peers

Enroll Now & Master Instagram Marketing! 🚀

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