Description
Course Modules
1. Introduction to Advertising & PR
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History and evolution of advertising & PR
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Key concepts, roles, and industry trends
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Ethics and regulations
2. Marketing Fundamentals
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Principles of marketing
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Consumer behavior & market research
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Brand management
3. Advertising Strategies & Media Planning
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Creative briefs and campaign development
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Media buying & planning (TV, print, digital, outdoor)
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Budgeting and ROI measurement
4. Public Relations & Corporate Communications
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PR tools (press releases, events, sponsorships)
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Crisis communication & reputation management
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Stakeholder engagement
5. Digital Marketing & Social Media
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SEO, PPC, and content marketing
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Social media strategy & influencer marketing
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Analytics and performance tracking
6. Creative Design & Copywriting
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Basics of graphic design (Adobe Photoshop/Illustrator)
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Writing for ads, blogs, and PR materials
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Storytelling techniques
7. Event Management & Promotions
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Planning and executing PR/advertising events
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Experiential marketing & activations
8. Practical Training & Industry Projects
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Internships with agencies/companies
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Live campaigns and case studies
Career Opportunities
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Advertising Executive
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PR Specialist
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Social Media Manager
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Media Planner
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Content Creator
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Corporate Communications Officer
Assessment & Certification
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Assignments, projects, and exams
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Portfolio development
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Industry internship (optional)
