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Diploma in Advertising and Public Relations

Diploma in Advertising and Public Relations

Original price was: ₹9,000.0.Current price is: ₹4,500.0.

This diploma equips students with creative and strategic skills to excel in the dynamic fields of advertising and public relations (PR). It blends theoretical knowledge with practical training in brand communication, media planning, digital marketing, and crisis management.

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Description

Course Objectives

  1. Develop expertise in crafting advertising campaigns and PR strategies.

  2. Understand consumer behavior and market research techniques.

  3. Master digital tools for social media marketing and brand promotion.

  4. Learn crisis communication and reputation management.

  5. Build skills in copywriting, media relations, and event management.

Core Modules

  1. Introduction to Advertising & PR

    • History, evolution, and ethics in advertising and PR.

    • Key differences and synergies between the two fields.

  2. Marketing Fundamentals

    • 4Ps of marketing (Product, Price, Place, Promotion).

    • Target audience analysis and segmentation.

  3. Creative Advertising

    • Copywriting, storyboarding, and visual communication.

    • Campaign development (TV, print, radio, outdoor ads).

  4. Public Relations Strategies

    • Media relations, press releases, and corporate communication.

    • Event planning and sponsorship management.

  5. Digital Marketing & Social Media

    • SEO, content marketing, and influencer collaborations.

    • Managing PR crises online.

  6. Consumer Behavior & Market Research

    • Surveys, focus groups, and data-driven decision-making.

  7. Media Planning & Buying

    • Budgeting, ad placement, and ROI measurement.

  8. Brand Management

    • Building brand identity and loyalty.

  9. Crisis Communication

    • Handling negative publicity and reputation repair.

  10. Practical Projects/Internship

    • Real-world campaigns, client pitches, or agency internships.

Teaching Methods

  • Lectures, case studies, and workshops.

  • Group projects and mock campaigns.

  • Guest speakers from industry experts.

  • Software training (e.g., Adobe Creative Suite, Google Analytics).

Career Prospects

Graduates can pursue roles such as:

  • Advertising Executive

  • PR Officer

  • Social Media Manager

  • Copywriter

  • Media Planner

  • Event Coordinator

  • Brand Strategist

Industries: Advertising agencies, corporate PR departments, media houses, NGOs, and government sectors.

Why Choose This Course?

  • High demand for skilled professionals in digital advertising and PR.

  • Opportunities for creativity and strategic thinking.

  • Networking with industry professionals during internships.

Assessment

  • Assignments, presentations, and written exams.

  • Portfolio development (campaigns, press kits, etc.).

  • Final project or internship report.

Institutions Offering This Diploma

  • NAFT (India)

  • London School of Public Relations (LSPR)

  • SAE Institute (Global)

  • Local universities and polytechnics (check for accreditation).

This diploma provides a strong foundation for further studies (e.g., Bachelor’s in Mass Communication) or immediate entry into the industry. Let me know if you’d like details on specific modules or institutions!

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