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Diploma in Consumer Psychology & Advertising

Diploma in Consumer Psychology & Advertising

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

The Diploma in Consumer Psychology & Advertising is a specialized program designed to provide students with an in-depth understanding of consumer behavior, psychological principles in marketing, and effective advertising strategies. This course equips learners with the skills to analyze consumer decision-making processes, create persuasive advertisements, and develop marketing campaigns that resonate with target audiences.

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Description

Program Duration

  • Full-time: 12 months

  • Part-time: 18 months

Eligibility Criteria

  • High school diploma or equivalent

  • Basic understanding of marketing principles (recommended but not mandatory)

  • Proficiency in English (written & spoken)

Course Modules

1. Introduction to Consumer Psychology

  • Understanding consumer behavior

  • Psychological factors influencing purchasing decisions

  • Motivation, perception, and attitude formation

2. Advertising Fundamentals

  • Principles of effective advertising

  • Types of advertising (digital, print, TV, social media)

  • Advertising ethics and regulations

3. Market Research & Consumer Insights

  • Qualitative & quantitative research methods

  • Data analysis for consumer trends

  • Surveys, focus groups, and behavioral analytics

4. Branding & Consumer Perception

  • Brand identity development

  • Emotional branding & storytelling

  • Brand loyalty & trust-building strategies

5. Digital Marketing & Social Media Advertising

  • SEO, PPC, and content marketing

  • Influencer marketing & viral campaigns

  • Social media psychology & engagement strategies

6. Neuromarketing & Persuasion Techniques

  • Brain-based marketing strategies

  • The role of emotions in decision-making

  • Subliminal messaging & ethical considerations

7. Advertising Campaign Development

  • Creative brief development

  • Media planning & budgeting

  • Measuring campaign success (ROI, KPIs)

Learning Outcomes

By the end of this diploma, students will be able to:

  • Analyze consumer behavior using psychological theories.

  • Design compelling advertising campaigns.

  • Apply market research techniques to gather consumer insights.

  • Utilize digital marketing tools effectively.

  • Develop branding strategies that influence consumer perception.

Career Opportunities

Graduates can pursue roles such as:

  • Consumer Behavior Analyst

  • Advertising Executive

  • Market Research Specialist

  • Brand Manager

  • Digital Marketing Strategist

  • Social Media Marketing Manager

Assessment & Certification

  • Assignments, case studies, and project work

  • Final examination & advertising campaign project

  • Diploma awarded upon successful completion

Why Choose This Program?

  • Industry-relevant curriculum

  • Hands-on training with real-world case studies

  • Expert faculty with marketing & psychology expertise

  • Networking opportunities with professionals

Enrollment & Fees

  • Contact admissions office for fee structure & scholarship options

  • Flexible payment plans available

This diploma is ideal for marketing professionals, business owners, and aspiring advertisers looking to deepen their understanding of consumer psychology and enhance their advertising skills.

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