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Diploma in Digital Marketing

Diploma in Digital Marketing

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

The Diploma in Digital Marketing is a comprehensive program designed to equip students with the essential skills and knowledge required to excel in the fast-evolving digital marketing industry. This course covers key areas such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, email marketing, content marketing, analytics, and more.

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Description

Course Duration

  • Total Duration: 6–12 months (varies by institution)

  • Mode of Learning: Online/Offline/Hybrid

  • Internship/Capstone Project: Included (optional in some programs)

Course Modules/Syllabus

1. Introduction to Digital Marketing

  • Overview of digital marketing

  • Traditional vs. digital marketing

  • Digital marketing career opportunities

2. Website Planning & Development

  • Basics of web development (HTML, CMS like WordPress)

  • User experience (UX) and conversion optimization

3. Search Engine Optimization (SEO)

  • On-page & off-page SEO

  • Keyword research & strategy

  • Technical SEO & analytics

4. Social Media Marketing (SMM)

  • Facebook, Instagram, LinkedIn, Twitter, TikTok marketing

  • Content strategy & paid advertising

  • Influencer marketing & community management

5. Pay-Per-Click (PPC) & Google Ads

  • Google Ads (Search, Display, Video)

  • Facebook & Instagram Ads

  • Budgeting & bid strategies

6. Email Marketing & Automation

  • Email campaign strategies

  • Tools like Mailchimp, HubSpot

  • Lead nurturing & segmentation

7. Content Marketing & Copywriting

  • Blogging, video, and visual content

  • Storytelling & persuasive writing

  • Content calendar & distribution

8. Google Analytics & Data Analysis

  • Tracking & measuring performance

  • Conversion rate optimization (CRO)

  • Reporting & dashboards

9. E-Commerce & Marketplace Marketing

  • Amazon, Shopify, and other platforms

  • Product listing ads (PLA) & retargeting

10. Digital Marketing Strategy & Planning

  • Creating a digital marketing plan

  • Budgeting & ROI measurement

  • Case studies & real-world projects

Certification & Assessment

  • Exams: Practical assignments, quizzes, and final project

  • Certification: Diploma awarded upon successful completion

  • Industry Recognition: Google Analytics, Meta Blueprint (optional)

Eligibility Criteria

  • Minimum Qualification: 10+2 (High School) or equivalent

  • No prior experience required (Beginner-friendly)

Career Opportunities After Completion

  • Digital Marketing Specialist

  • SEO/SEM Expert

  • Social Media Manager

  • Content Marketer

  • PPC Specialist

  • Email Marketing Executive

  • Freelancer/Agency Owner

Why Choose This Course?

✅ Hands-on training with real-world projects
✅ Industry-relevant curriculum
✅ High-demand skills for job placements
✅ Flexible learning options

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