Description
Course Title: Diploma in Digital Marketing Management
Duration: 6-12 Months (Flexible Learning Options)
Mode of Delivery: Online/On-Campus/Blended Learning
Certification: Diploma in Digital Marketing Management
Course Overview
This Diploma in Digital Marketing Management is designed to equip students with the essential skills and knowledge to excel in the fast-evolving digital marketing industry. The program covers key areas such as SEO, social media marketing, content marketing, email marketing, PPC advertising, analytics, and digital strategy development. Graduates will be prepared to take on roles such as Digital Marketing Manager, Social Media Strategist, SEO Specialist, PPC Expert, and Content Marketing Manager.
Course Modules
1. Fundamentals of Digital Marketing
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Introduction to digital marketing
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Digital marketing vs. traditional marketing
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Customer journey & buyer personas
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Digital marketing trends & future outlook
2. Search Engine Optimization (SEO)
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On-page & off-page SEO techniques
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Keyword research & strategy
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Technical SEO & website optimization
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SEO tools (Google Search Console, SEMrush, Ahrefs)
3. Social Media Marketing (SMM)
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Platform strategies (Facebook, Instagram, LinkedIn, Twitter, TikTok)
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Content creation & scheduling
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Paid social media advertising (Meta Ads, LinkedIn Ads)
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Influencer marketing & community management
4. Pay-Per-Click (PPC) & Google Ads
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Google Ads (Search, Display, Video)
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Facebook & Instagram Ads
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Budgeting & bid strategies
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Conversion tracking & optimization
5. Content Marketing & Copywriting
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Blogging & article writing
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Video marketing & storytelling
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Email marketing campaigns (Mailchimp, HubSpot)
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Landing page optimization
6. Email Marketing & Automation
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Building email lists & segmentation
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Designing high-converting emails
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Automation tools (ActiveCampaign, Klaviyo)
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A/B testing & performance analysis
7. Web Analytics & Data-Driven Marketing
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Google Analytics 4 (GA4)
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Tracking KPIs & ROI
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Heatmaps & user behavior (Hotjar)
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Data visualization & reporting
8. Digital Marketing Strategy & Planning
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Creating a digital marketing plan
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Budget allocation & campaign management
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Competitor analysis & benchmarking
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Legal & ethical considerations in digital marketing
9. E-Commerce & Performance Marketing
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Shopify & WooCommerce marketing
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Retargeting & remarketing strategies
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Affiliate marketing & partnerships
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Conversion rate optimization (CRO)
10. Capstone Project & Industry Certification Prep
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Real-world digital marketing campaign
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Portfolio development
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Certification prep (Google Analytics, Meta Blueprint, HubSpot)
Learning Outcomes
By the end of this course, students will:
✅ Master key digital marketing tools (Google Ads, Meta Ads, SEO tools, etc.)
✅ Develop data-driven marketing strategies
✅ Create & execute high-converting campaigns
✅ Analyze performance metrics & optimize ROI
✅ Build a professional portfolio & earn industry-recognized certifications
Career Opportunities
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Digital Marketing Manager
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Social Media Manager
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SEO/SEM Specialist
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Content Marketing Strategist
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PPC & Performance Marketer
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Email Marketing Specialist
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E-Commerce Marketing Manager
Who Should Enroll?
✔ Marketing professionals looking to upskill
✔ Entrepreneurs & business owners
✔ Career switchers entering digital marketing
✔ Graduates seeking industry-relevant skills
Admission Requirements
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Basic computer & internet literacy
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No prior marketing experience required (Beginner-friendly)
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Passion for digital media & marketing
Certification & Accreditation
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Recognized diploma certificate upon completion
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Preparation for Google Analytics, Meta Blueprint, HubSpot Certifications
Why Choose This Course?
🔹 Industry-relevant curriculum
🔹 Hands-on projects & case studies
🔹 Expert instructors with real-world experience
🔹 Flexible learning options (Online/Offline)
🔹 Job placement assistance & networking opportunities
Enroll Now & Launch Your Career in Digital Marketing!
