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Diploma in Email Marketing

Diploma in Email Marketing

Original price was: ₹6,000.0.Current price is: ₹3,000.0.

The Diploma in Email Marketing is a comprehensive program designed to equip students with the skills and knowledge needed to create, manage, and optimize successful email marketing campaigns. This course covers essential topics such as email strategy, copywriting, automation, analytics, and compliance with email marketing laws.

Category:

Description

Course Duration

  • Total Duration: 3–6 months (depending on the institution)

  • Study Mode: Online / On-campus / Hybrid

  • Flexible Learning: Self-paced or instructor-led options available

Course Modules

1. Introduction to Email Marketing

  • Understanding the role of email marketing in digital marketing

  • Benefits and challenges of email marketing

  • Key metrics and KPIs

2. Building an Email Marketing Strategy

  • Defining target audiences and buyer personas

  • Setting goals and objectives

  • Types of email campaigns (promotional, transactional, newsletters)

3. Email List Building & Segmentation

  • Lead generation techniques

  • Opt-in forms and landing pages

  • List segmentation for better engagement

4. Email Copywriting & Design

  • Writing compelling subject lines and preheaders

  • Crafting persuasive email content

  • Best practices for email design (responsive, mobile-friendly)

5. Email Automation & Workflows

  • Setting up automated email sequences (welcome series, drip campaigns)

  • Behavioral triggers and personalized emails

  • Tools like Mailchimp, HubSpot, ActiveCampaign

6. Email Deliverability & Compliance

  • Avoiding spam filters

  • GDPR, CAN-SPAM, and other legal requirements

  • Maintaining sender reputation

7. Analytics & Performance Optimization

  • Tracking open rates, click-through rates (CTR), conversions

  • A/B testing for subject lines and content

  • Improving ROI through data-driven decisions

8. Advanced Email Marketing Techniques

  • AI and personalization in email marketing

  • Integrating email with other marketing channels (social media, SMS)

  • Retargeting and re-engagement strategies

Who Should Enroll?

  • Marketing professionals looking to specialize in email marketing

  • Business owners and entrepreneurs

  • Digital marketers and content creators

  • Freelancers and consultants

Certification & Career Opportunities

Upon completion, students receive a Diploma in Email Marketing, which can help them pursue roles such as:
✔ Email Marketing Specialist
✔ Digital Marketing Executive
✔ CRM Manager
✔ Marketing Automation Expert
✔ Content Marketer

Tools Covered (Practical Training)

  • Mailchimp

  • HubSpot

  • ActiveCampaign

  • ConvertKit

  • Klaviyo

  • Google Analytics

Admission Requirements

  • Basic understanding of digital marketing (recommended but not mandatory)

  • No prior experience required (beginners welcome)

Fees & Enrollment

  • Varies by institution (check with the provider)

  • Scholarships and installment options may be available

Why Choose This Diploma?

✅ Hands-on training with real-world case studies
✅ Industry-recognized certification
✅ High demand for email marketing professionals
✅ Flexible learning options

Interested? Enroll now to master the art of email marketing and boost your career! 🚀

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