Description
Here’s a structured course outline for a Diploma in Field Sales Executive program:
Diploma in Field Sales Executive
Duration: 6–12 Months (Flexible)
Eligibility: 10+2 (High School) or equivalent
Mode: Online/Offline/Blended
Course Overview
This diploma equips students with practical skills in sales, customer relationship management (CRM), and field marketing. It focuses on real-world applications, communication techniques, and strategies to drive sales in competitive markets.
Course Modules
1. Fundamentals of Sales
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Introduction to Sales & Marketing
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Types of Sales (B2B, B2C, Direct Selling)
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Sales Funnel & Process
2. Field Sales Techniques
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Prospecting & Lead Generation
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Territory Management
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Cold Calling & Door-to-Door Sales
3. Customer Relationship Management (CRM)
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Building Client Relationships
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Handling Objections & Negotiations
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CRM Tools (e.g., Salesforce, Zoho CRM)
4. Communication & Persuasion Skills
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Effective Pitch Presentation
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Body Language & Active Listening
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Persuasion Techniques
5. Sales Analytics & Reporting
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Tracking Sales Performance
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KPI Metrics (Conversion Rate, Revenue Targets)
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Basic Data Analysis for Sales
6. Digital Sales & Social Selling
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Leveraging Social Media (LinkedIn, Facebook)
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Email Marketing for Sales
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Online Sales Tools (Zoom, Google Meet)
7. Legal & Ethical Aspects
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Sales Contracts & Agreements
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Consumer Protection Laws
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Ethical Selling Practices
8. Practical Training / Internship
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Field Assignments
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Role-Playing & Case Studies
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Industry Visits (Optional)
Learning Outcomes
✔ Master field sales strategies.
✔ Develop negotiation and closing techniques.
✔ Use CRM software efficiently.
✔ Build confidence in client interactions.
✔ Achieve sales targets with data-driven approaches.
Career Opportunities
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Field Sales Executive
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Territory Sales Manager
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Business Development Associate
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Direct Sales Representative
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Retail Sales Officer
Certification
Upon completion, students receive a Diploma in Field Sales Executive with internship/project certification (if applicable).
Why Choose This Course?
✅ Industry-relevant curriculum.
✅ Hands-on training with real sales scenarios.
✅ Placement assistance for sales roles.




