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Diploma in International Marketing

Diploma in International Marketing

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

The Diploma in International Marketing is designed to equip students with the knowledge and skills needed to succeed in the global marketplace. This program covers key marketing principles, international trade, digital marketing, consumer behavior, and cross-cultural business strategies. Graduates will be prepared for careers in export management, global brand management, market research, and international sales.

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Description

Key Information

  • Duration: 1 year (full-time) / 1.5–2 years (part-time)

  • Eligibility: High school diploma or equivalent (some institutions may require prior business studies)

  • Delivery Mode: On-campus, online, or hybrid

  • Assessment: Exams, case studies, projects, and presentations

Course Modules / Syllabus

  1. Principles of Marketing

    • Marketing mix (4Ps/7Ps)

    • Market segmentation & targeting

    • Branding & positioning

  2. International Marketing Strategies

    • Global market entry strategies

    • Export & import regulations

    • Competitive analysis in international markets

  3. Digital & Social Media Marketing

    • SEO, PPC, and content marketing

    • Social media strategies for global audiences

    • E-commerce & international online sales

  4. Consumer Behavior & Market Research

    • Cross-cultural consumer preferences

    • Data-driven marketing decisions

    • Surveys, focus groups, and analytics

  5. Global Trade & Economics

    • International trade policies (WTO, tariffs)

    • Economic factors affecting global markets

    • Foreign exchange & risk management

  6. Advertising & Promotion in International Markets

    • Multinational advertising campaigns

    • Cultural sensitivity in promotions

    • PR & influencer marketing

  7. Supply Chain & Distribution in Global Markets

    • Logistics & international shipping

    • Retail vs. B2B distribution channels

    • Ethical sourcing & sustainability

  8. Business Communication & Negotiation

    • Cross-cultural negotiation techniques

    • International business etiquette

    • Language considerations in global marketing

Career Opportunities

Graduates can pursue roles such as:

  • International Marketing Executive

  • Export/Import Manager

  • Digital Marketing Specialist (Global Markets)

  • Market Research Analyst

  • Brand Manager (Multinational Companies)

Why Choose This Diploma?

✅ Gain expertise in both traditional and digital marketing for global audiences.
✅ Learn from real-world case studies of successful international brands.
✅ Develop skills in cross-cultural communication and negotiation.
✅ Enhance employability in multinational corporations and export-driven businesses.

Certification & Progression

  • Upon completion, students receive a Diploma in International Marketing.

  • Graduates can advance to Bachelor’s degrees in Marketing, International Business, or MBA programs.

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