Diploma in Marketing and Brand Management

Description

Course Duration

• Full-time: 12–18 months

• Part-time/Online: 18–24 months

Entry Requirements

• High school diploma or equivalent

• Basic understanding of business concepts (recommended)

• English proficiency (for non-native speakers)

Course Modules

1. Principles of Marketing

   • Marketing mix (4Ps)

   • Consumer behavior

   • Market segmentation & targeting

2. Brand Management

   • Brand identity & positioning

   • Brand equity & loyalty

   • Corporate vs. product branding

3. Digital Marketing

   • Social media marketing

   • SEO & content marketing

   • Email & influencer marketing

4. Market Research & Analytics

   • Qualitative & quantitative research

   • Data-driven decision-making

   • Competitor analysis

5. Advertising & Promotion

   • Integrated marketing communications (IMC)

   • Creative advertising strategies

   • Media planning & budgeting

6. Strategic Marketing Management

   • Marketing planning & implementation

   • Global marketing trends

   • Ethical & sustainable marketing

Assessment Methods

• Case studies & projects

• Presentations & reports

• Examinations (theory & practical)

Career Opportunities

• Brand Manager

• Digital Marketing Specialist

• Market Research Analyst

• Advertising Executive

• Social Media Manager

Certification

Upon completion, students receive a Diploma in Marketing and Brand Management, recognized by industry partners.

Why Choose This Course?

• Hands-on training with real-world projects

• Industry expert instructors

• Networking opportunities with professionals