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Diploma in Marketing and Public Relationship Management

Diploma in Marketing and Public Relationship Management

Original price was: ₹8,000.0.Current price is: ₹4,000.0.

This diploma program provides students with a strong foundation in marketing principles and public relations (PR) strategies. It equips learners with the skills needed to develop effective marketing campaigns, manage brand reputation, and build strong relationships with customers and stakeholders.

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Description

Course Objectives

By the end of the program, students will be able to:

  1. Understand core marketing concepts and strategies.

  2. Develop and implement effective PR campaigns.

  3. Utilize digital marketing tools and social media for brand promotion.

  4. Analyze market trends and consumer behavior.

  5. Manage corporate communication and crisis situations.

  6. Build and maintain strong customer and media relationships.

Course Modules / Syllabus

1. Fundamentals of Marketing

  • Introduction to marketing

  • Marketing mix (4Ps & 7Ps)

  • Consumer behavior & market segmentation

  • Competitive analysis & positioning

2. Public Relations (PR) Management

  • Introduction to PR & its role in business

  • PR strategies & campaign planning

  • Media relations & press release writing

  • Corporate communication & reputation management

3. Digital Marketing & Social Media

  • SEO, SEM, and content marketing

  • Social media marketing (Facebook, Instagram, LinkedIn, Twitter)

  • Email marketing & automation

  • Analytics & performance measurement

4. Brand Management & Advertising

  • Brand identity & positioning

  • Advertising strategies (traditional & digital)

  • Creative copywriting & visual branding

  • Sponsorships & influencer marketing

5. Customer Relationship Management (CRM)

  • Building customer loyalty

  • Handling customer complaints & feedback

  • CRM tools & techniques

  • Sales & marketing alignment

6. Crisis & Reputation Management

  • Identifying PR risks

  • Crisis communication strategies

  • Case studies of PR successes & failures

  • Ethical considerations in PR

7. Business Communication & Professional Skills

  • Effective business writing & presentations

  • Networking & stakeholder engagement

  • Negotiation & persuasion techniques

  • Professional etiquette in marketing & PR

8. Practical Project / Internship (Optional)

  • Real-world marketing & PR campaign development

  • Industry internship (if applicable)

Assessment & Certification

  • Examinations: Written tests & case study analyses

  • Assignments: Marketing plans, PR campaigns, presentations

  • Project Work: Real-world marketing/PR project

  • Certification: Awarded upon successful completion

Career Opportunities

Graduates can pursue roles such as:

  • Marketing Executive

  • Public Relations Officer

  • Social Media Manager

  • Brand Manager

  • Digital Marketing Specialist

  • Customer Relationship Manager

  • Advertising Executive

Entry Requirements

  • High school diploma or equivalent

  • Basic computer & communication skills

  • No prior marketing/PR experience required (beginner-friendly)

Why Choose This Course?

✅ Industry-relevant curriculum
✅ Hands-on training in digital marketing & PR
✅ Experienced instructors with real-world expertise
✅ Career support & internship opportunities

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