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Diploma in Marketing Management

Diploma in Marketing Management

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

The Diploma in Marketing Management is designed to equip students with essential skills and knowledge in marketing strategies, consumer behavior, digital marketing, branding, and sales management. This program prepares graduates for entry-level roles in marketing, advertising, market research, and business development.

Category:

Description

Duration:

  • Full-time: 1 to 2 years (varies by institution)

  • Part-time/Online: Flexible options available

Eligibility Criteria:

  • High school diploma (or equivalent)

  • Basic proficiency in English (some institutions may require IELTS/TOEFL for non-native speakers)

Course Modules (Sample Curriculum):

  1. Principles of Marketing

    • Introduction to marketing concepts

    • Marketing mix (4Ps: Product, Price, Place, Promotion)

  2. Consumer Behavior

    • Understanding customer needs & decision-making

    • Market segmentation & targeting

  3. Digital Marketing

    • Social media marketing

    • SEO, PPC, email marketing, and content strategy

  4. Brand Management

    • Brand positioning & equity

    • Corporate identity & branding strategies

  5. Advertising & Sales Promotion

    • Traditional vs. digital advertising

    • Sales techniques & promotional campaigns

  6. Market Research & Analytics

    • Data collection methods

    • SWOT analysis & competitor research

  7. Public Relations (PR) & Corporate Communication

    • Media relations & crisis management

    • Stakeholder engagement

  8. Retail & E-commerce Marketing

    • Online vs. offline retail strategies

    • Customer experience & omnichannel marketing

  9. Business Communication & Professional Skills

    • Report writing, presentations, and negotiation skills

  10. Entrepreneurship & Marketing Strategies

  • Business planning & startup marketing

Assessment Methods:

  • Examinations

  • Case studies & projects

  • Presentations & group assignments

  • Internship/practical training (if applicable)

Career Opportunities:

  • Marketing Executive

  • Digital Marketing Specialist

  • Sales Representative

  • Brand Manager

  • Market Research Analyst

  • Advertising Coordinator

  • Social Media Manager

Further Studies:

Graduates can pursue advanced diplomas or bachelor’s degrees in:

  • Marketing

  • Business Administration (BBA)

  • Digital Marketing

Why Choose This Course?

✅ Industry-relevant curriculum
✅ Hands-on training in digital marketing tools (Google Ads, Meta Business Suite, etc.)
✅ Opportunities for internships & networking
✅ Pathway to higher education and global certifications (e.g., Google Analytics, HubSpot)

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