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Diploma in Public Relation Officer

Diploma in Public Relation Officer

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

This diploma program is designed to equip students with the essential skills and knowledge required to excel as a Public Relations Officer (PRO). The course covers key aspects of public relations, corporate communication, media management, and government liaison. Students will learn how to build and maintain a positive public image for organizations, handle media interactions, and manage official documentation efficiently.

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Description

Course Modules / Syllabus

1. Introduction to Public Relations (PR)

  • Definition and Scope of PR

  • Role of a PRO in Organizations

  • PR vs. Marketing vs. Advertising

2. Corporate Communication & Media Relations

  • Effective Business Communication

  • Press Release Writing

  • Media Handling & Interview Techniques

3. Government & Legal Liaison for PRO

  • Understanding Government Procedures

  • Document Processing (Visas, Licenses, Permits)

  • Compliance & Regulatory Affairs

4. Crisis Management & Reputation Building

  • Handling Negative Publicity

  • PR Strategies in Crisis Situations

  • Brand Image Management

5. Event Management & Publicity

  • Organizing Corporate Events

  • Press Conferences & Public Campaigns

  • Sponsorship & Partnership Strategies

6. Digital PR & Social Media Management

  • Online Reputation Management (ORM)

  • Social Media PR Strategies

  • Content Writing for Digital Platforms

7. Business Etiquette & Professional Skills

  • Professional Conduct & Ethics

  • Report Writing & Documentation

  • Networking & Relationship Building

8. Practical Training / Internship (Optional)

  • Real-world case studies

  • Hands-on experience in PR tasks

Career Opportunities After Completion

  • Public Relations Officer (PRO) in Corporate Firms

  • Media Relations Specialist

  • Corporate Communication Executive

  • Government Liaison Officer

  • Event Coordinator / PR Manager

  • Social Media PR Specialist

Assessment & Certification

  • Assignments, Presentations, and Exams

  • Internship / Project Report Submission

  • Diploma Certificate Awarded Upon Completion

Why Choose This Course?

✔ Industry-relevant curriculum
✔ Practical training in PR strategies
✔ High demand for skilled PROs in UAE, GCC, and globally
✔ Career growth in corporate, government, and media sectors

Institutions Offering This Course:

  • Dubai Institute of Training & Professional Development

  • Abu Dhabi School of Business & PR

  • Online Platforms (Coursera, Udemy, Alison)

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