Description
Course Duration:
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Full-time: 12–18 months
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Part-time/Online: 18–24 months
Eligibility Criteria:
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Minimum high school diploma or equivalent
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No prior retail experience required (entry-level friendly)
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Proficiency in English (written & spoken)
Course Modules / Syllabus:
1. Fundamentals of Retail Management
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Introduction to the retail industry
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Types of retail formats (brick-and-mortar, e-commerce, omnichannel)
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Retail business models & trends
2. Customer Service & Sales Techniques
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Principles of customer relationship management (CRM)
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Handling customer complaints & retention strategies
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Effective sales and persuasion techniques
3. Retail Merchandising & Visual Merchandising
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Product assortment planning
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Pricing strategies & discount management
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Store layout design & visual displays
4. Inventory & Supply Chain Management
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Stock control, warehousing, and logistics
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Just-in-time (JIT) and vendor management
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Use of technology in inventory tracking (e.g., RFID, ERP systems)
5. Retail Marketing & Digital Retailing
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Traditional vs. digital marketing for retail
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Social media, SEO, and e-commerce strategies
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Omnichannel retailing & mobile commerce
6. Store Operations & Management
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Staff recruitment, training, and scheduling
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Loss prevention & shrinkage control
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Retail analytics & performance metrics (KPIs)
7. Financial Management for Retail
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Basics of retail accounting & budgeting
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Profit margins, markups, and break-even analysis
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Payment systems & financial compliance
8. Legal & Ethical Aspects in Retail
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Consumer protection laws
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Ethical sourcing & sustainability in retail
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Workplace health & safety regulations
Practical Training / Internship:
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Hands-on training in real retail environments
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Industry projects or internships with partner retailers
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Simulated retail management exercises
Career Opportunities:
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Retail Store Manager
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Visual Merchandiser
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E-commerce Executive
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Buyer/Purchasing Officer
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Customer Service Supervisor
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Retail Marketing Specialist
Certification & Progression:
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Upon completion, students receive a Diploma in Retail Management
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Opportunities to advance to Advanced Diplomas or Bachelor’s degrees in Retail/Business Administration
Why Choose This Course?
✅ Industry-relevant curriculum
✅ Practical exposure through internships
✅ High demand for skilled retail professionals
✅ Flexible learning options (online/offline)
Enrollment:
Contact [Your Institution Name] for admission details, fees, and upcoming batches.




