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Diploma in Sales and Marketing Management

Diploma in Sales and Marketing Management

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

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Description

Here’s a structured course outline for a Diploma in Sales and Marketing Management, covering key details such as objectives, modules, duration, career prospects, and more:

Diploma in Sales and Marketing Management

Duration: 1 Year (Can vary between 6–18 months depending on institution)
Mode of Study: Full-time / Part-time / Online
Eligibility: High school diploma (or equivalent); some institutes may require prior business experience.

Course Objectives

This diploma equips students with practical and theoretical knowledge in sales and marketing, focusing on:

  • Developing skills in customer relationship management (CRM).

  • Understanding market research, consumer behavior, and digital marketing trends.

  • Mastering sales techniques, negotiation, and strategic marketing planning.

  • Gaining proficiency in digital tools (e.g., SEO, social media marketing, analytics).

Course Modules

Core Subjects:

  1. Principles of Marketing

    • Marketing mix (4Ps/7Ps)

    • Segmentation, Targeting, and Positioning (STP)

  2. Sales Management

    • Sales funnel & process

    • Territory management & sales forecasting

  3. Consumer Behavior

    • Psychological & cultural factors influencing buying decisions

  4. Digital Marketing

    • SEO, SEM, Email Marketing, Social Media Marketing

  5. Advertising & Brand Management

    • Campaign planning, brand equity, media selection

  6. Market Research & Analytics

    • Data collection methods, SWOT/PESTLE analysis, KPIs

  7. Retail & Distribution Management

    • Channel strategies, supply chain basics

  8. Business Communication & Negotiation Skills

    • Persuasion techniques, handling objections

  9. Customer Relationship Management (CRM)

    • Tools like Salesforce, loyalty programs

  10. Entrepreneurship in Marketing

    • Launching marketing-driven startups

Optional/Elective Modules (Vary by Institution):

  • E-commerce Strategies

  • International Marketing

  • Event Marketing

Practical Training

  • Internships: 1–3 months with industry partners.

  • Projects: Real-world case studies, mock campaigns, and business simulations.

  • Software Training: Google Analytics, HubSpot, Canva, Meta Ads Manager.

Career Prospects

Graduates can pursue roles such as:

  • Sales Executive/Manager

  • Digital Marketing Specialist

  • Market Research Analyst

  • Brand Manager

  • Retail Manager

  • Business Development Officer

Industries: FMCG, IT, Retail, Advertising, Banking, E-commerce.

Assessment & Certification

  • Exams: Written tests, presentations, and project submissions.

  • Certification: Awarded upon completion (e.g., “Diploma in Sales and Marketing Management”).

Why Choose This Course?

  • High demand for sales/marketing roles across industries.

  • Flexibility to work in diverse sectors or start a business.

  • Pathway to advanced degrees (e.g., Bachelor’s/MBA in Marketing).

Institutions Offering This Program

  • Examples:

    • Chartered Institute of Marketing (CIM) – UK

    • Local business schools/technical institutes

    • Online platforms (Coursera, Udemy – for certificate variants)

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