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Professional Certification in Public Relations and Advertising Management

Professional Certification in Public Relations and Advertising Management

Original price was: ₹9,000.0.Current price is: ₹4,500.0.

This professional certification program is designed to equip participants with the strategic, creative, and managerial skills required to excel in the dynamic fields of Public Relations (PR) and Advertising Management. The course covers key concepts such as brand communication, media relations, digital marketing, crisis management, and campaign planning.

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Description

Course Duration

  • Total Duration: 3–6 months (flexible online/offline options available)

  • Mode of Delivery: Online (Live/Recorded Sessions) / Hybrid / In-Person

  • Schedule: Weekday evenings or weekend classes

Who Should Enroll?

  • PR professionals seeking advanced skills

  • Advertising executives & brand managers

  • Marketing & communication specialists

  • Entrepreneurs & business owners

  • Recent graduates aspiring to enter PR & advertising

Course Modules

Module 1: Foundations of Public Relations

  • Introduction to PR & its role in business

  • PR strategies & stakeholder engagement

  • Media relations & press release writing

  • Corporate communication & reputation management

Module 2: Advertising & Brand Management

  • Principles of advertising & brand positioning

  • Creative strategy & campaign development

  • Media planning & buying (traditional & digital)

  • Consumer behavior & market research

Module 3: Digital PR & Social Media Marketing

  • Social media strategy for PR & advertising

  • Influencer marketing & content creation

  • SEO, PPC, and online reputation management

  • Analytics & performance measurement

Module 4: Crisis Communication & PR Ethics

  • Crisis management strategies

  • Handling negative publicity & fake news

  • Ethical considerations in PR & advertising

  • Case studies of successful PR recovery

Module 5: Integrated Marketing Communications (IMC)

  • Developing IMC campaigns

  • Budgeting & ROI measurement

  • Cross-platform advertising (TV, radio, digital, outdoor)

  • Agency-client relationship management

Certification & Assessment

  • Assignments: Case studies, campaign projects

  • Examinations: Quizzes & final assessment

  • Certification: Awarded upon successful completion (recognized by industry partners)

Career Opportunities

  • Public Relations Manager

  • Advertising Executive

  • Digital Marketing Specialist

  • Brand Communication Strategist

  • Media Planner

  • Corporate Communications Officer

Fees & Enrollment

  • Fee Structure: [Varies by institution; scholarships/installments may be available]

  • Registration: Open for upcoming batches

Why Choose This Certification?

✔ Industry-relevant curriculum
✔ Expert trainers with real-world experience
✔ Hands-on projects & case-based learning
✔ Networking opportunities with professionals

Interested? Contact [Institution Name] for more details or visit [Website Link].

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