Description
Course Title: Certificate in Instagram Marketing & Social Media Strategy
Duration: 4-6 Weeks (Self-Paced / Instructor-Led Options Available)
Delivery Mode: Online (Live Sessions + Recorded Lectures)
Course Fee: $199 – $499 (Depending on Enrollment Tier)
Course Overview
This certification program equips learners with the skills to leverage Instagram and other social media platforms for brand growth, engagement, and revenue generation. Participants will master content creation, analytics, advertising, and strategy development to excel in digital marketing.
Key Learning Outcomes
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Instagram Mastery:
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Optimize profiles for business/growth.
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Algorithm hacks to boost organic reach.
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Hashtag strategies and Reels/Stories best practices.
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Content Strategy:
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Create visually compelling posts, carousels, and videos.
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Develop a content calendar for consistency.
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Advertising & Monetization:
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Run targeted Instagram/Facebook ad campaigns.
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Use shoppable posts and affiliate marketing.
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Social Media Strategy:
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Cross-platform tactics (TikTok, LinkedIn, Twitter/X).
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Community management and influencer collaborations.
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Analytics & ROI:
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Track KPIs (engagement, conversions, etc.).
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Adjust strategies using Instagram Insights and third-party tools.
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Modules Breakdown
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Module 1: Instagram Fundamentals & Profile Optimization
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Module 2: Content Creation & Storytelling
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Module 3: Growth Hacking & Audience Engagement
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Module 4: Paid Advertising & Campaign Management
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Module 5: Multi-Platform Social Media Strategy
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Module 6: Analytics, Reporting, & Strategy Refinement
Who Should Enroll?
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Entrepreneurs & small business owners
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Marketing professionals & freelancers
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Social media managers & influencers
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Career switchers seeking digital marketing skills
Certification Requirements
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Complete all modules + quizzes.
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Submit a capstone project (e.g., a mock campaign strategy).
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Score ≥70% on the final assessment.
Perks
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Lifetime access to course materials.
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Private LinkedIn community for networking.
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Templates (content calendars, ad copies, etc.).
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1:1 feedback session (Premium tier only).
Enrollment: Open year-round. Next cohort starts [DD/MM/YYYY].
Contact: Email courses@yourinstitute.com | Website: www.yourinstitute.com/social-media-course
Bonus: Early-bird registrants get a free “Social Media Trends 2024” e-book!




