Sale!
Certificate in Lead Generation

Certificate in Lead Generation

Original price was: ₹5,000.0.Current price is: ₹2,500.0.

Category:

Description

Course Title: Certificate in Lead Generation
Duration: 6-8 Weeks (Flexible Online/In-Person)
Level: Beginner to Intermediate
Certification: Yes (Upon Completion & Assessment)

Course Overview

This certificate program equips learners with practical skills to identify, attract, and convert potential customers into qualified leads. Covering both traditional and digital strategies, the course focuses on data-driven techniques to boost sales pipelines and marketing ROI.

Learning Objectives

By the end of this course, participants will:

  1. Understand the fundamentals of lead generation and its role in sales/marketing.

  2. Master digital tools (e.g., LinkedIn, Facebook Ads, Google Ads, SEO, email marketing).

  3. Learn lead scoring and segmentation to prioritize high-value prospects.

  4. Develop content strategies (e-books, webinars, landing pages) to capture leads.

  5. Analyze metrics (CTR, conversion rates, cost per lead) for optimization.

  6. Explore automation tools (HubSpot, Salesforce, Mailchimp).

Course Modules

  1. Introduction to Lead Generation

    • B2B vs. B2C lead gen

    • Sales funnel stages

  2. Digital Lead Generation

    • SEO & content marketing

    • Social media prospecting

    • Paid advertising (PPC, retargeting)

  3. Outbound Strategies

    • Cold emailing & calling best practices

    • LinkedIn outreach automation

  4. Lead Nurturing & Conversion

    • CRM systems

    • Email drip campaigns

    • A/B testing

  5. Analytics & Optimization

    • Tracking tools (Google Analytics, UTM codes)

    • ROI calculation

  6. Ethics & Compliance

    • GDPR/data privacy

    • Anti-spam laws

Who Should Enroll?

  • Marketing professionals

  • Sales representatives

  • Entrepreneurs & startups

  • Business development managers

  • Freelancers & consultants

Assessment & Certification

  • Assignments: Practical campaigns (e.g., create a LinkedIn lead gen ad).

  • Final Project: Develop a lead generation strategy for a case study.

  • Certification: Awarded upon ≥80% score.

Delivery Mode

  • Online: Live webinars + self-paced modules.

  • In-Person: Workshops (optional).

Fees & Enrollment

  • Cost: $299 (Early-bird discounts available).

  • Includes: Templates, tool access (e.g., SEMrush trial), lifetime community support.

Instructors

Industry experts with 10+ years in digital marketing and sales.

Enhance your career with proven lead gen strategies!
Contact [Your Institution] to enroll or learn more.

Related Products