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Certificate in Marketing Strategy & Price Psychology

Certificate in Marketing Strategy & Price Psychology

Original price was: ₹5,000.0.Current price is: ₹2,500.0.

This certificate program is designed to equip professionals and marketers with advanced strategies in marketing psychology, pricing models, consumer behavior, and competitive positioning. Participants will learn how to leverage psychological triggers, dynamic pricing, and value-based strategies to maximize profitability and customer engagement.

Category:

Description

Course Duration

  • Total Duration: 6-8 weeks (Flexible online/offline learning)

  • Mode of Delivery: Online (Self-paced/Live Sessions) or In-Person Workshops

Who Should Enroll?

  • Marketing professionals

  • Business owners & entrepreneurs

  • Sales & pricing strategists

  • Brand managers

  • E-commerce specialists

  • Anyone interested in consumer psychology & pricing strategies

Key Learning Objectives

By the end of this course, participants will:
✅ Understand psychological pricing techniques (e.g., charm pricing, decoy effect, anchoring).
✅ Learn value-based pricing vs. cost-based pricing strategies.
✅ Master behavioral economics principles in marketing.
✅ Develop competitive pricing models for different markets.
✅ Use A/B testing & data-driven pricing decisions.
✅ Implement discounting & promotional strategies effectively.
✅ Craft persuasive messaging that influences buying decisions.

Course Modules

Module 1: Foundations of Marketing Psychology

  • Consumer decision-making processes

  • Cognitive biases in purchasing behavior

  • Emotional vs. rational buying triggers

Module 2: Pricing Strategies & Models

  • Cost-plus vs. value-based pricing

  • Dynamic pricing & surge pricing

  • Freemium & subscription models

Module 3: Psychological Pricing Tactics

  • The power of $9.99 vs. $10 (Charm pricing)

  • Anchoring & decoy effect

  • Scarcity & urgency tactics

Module 4: Competitive Positioning & Perceived Value

  • Brand positioning & premium pricing

  • Price wars & how to avoid them

  • Bundling & tiered pricing strategies

Module 5: Digital Marketing & Pricing Optimization

  • A/B testing for pricing pages

  • AI & machine learning in dynamic pricing

  • E-commerce pricing hacks

Module 6: Ethical Pricing & Consumer Trust

  • Avoiding deceptive pricing

  • Building long-term customer loyalty

  • Regulatory considerations in pricing

Assessment & Certification

  • Quizzes & Case Studies (60% passing grade)

  • Final Project: Develop a pricing strategy for a real-world product/service

  • Certificate of Completion awarded upon successful completion

Why Enroll?

✔ Practical skills applicable to any industry
✔ Expert-led training with real-world examples
✔ Networking opportunities with industry professionals
✔ Boost profitability with smart pricing strategies

Enrollment Details

  • Fee: $299 (Early-bird discounts available)

  • Next Intake: [Insert Date]

  • Registration Link: [Insert URL]

Unlock the psychology behind pricing and transform your marketing strategy today! 🚀

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