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Diploma in Marketing Content Writer

Diploma in Marketing Content Writer

Original price was: ₹6,000.0.Current price is: ₹3,000.0.

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Description

Here’s a structured course outline for a Diploma in Marketing Content Writing:

Diploma in Marketing Content Writing

Duration: 6–12 months (flexible options available)
Mode: Online/On-campus
Certification: Diploma upon completion

Course Overview

This diploma equips students with the skills to create compelling, SEO-friendly content for digital marketing, branding, and advertising. It covers copywriting, storytelling, content strategy, and analytics to prepare learners for careers in content creation, social media marketing, and SEO writing.

Course Modules

1. Introduction to Content Writing

  • Basics of marketing content

  • Types of content (blogs, social media, ads, emails, etc.)

  • Understanding target audiences

2. Copywriting Fundamentals

  • Persuasive writing techniques

  • Headlines, CTAs, and hooks

  • Brand voice and tone

3. SEO & Digital Content

  • Keyword research and optimization

  • On-page and off-page SEO

  • Tools like Google Analytics, SEMrush, and Ahrefs

4. Social Media Content

  • Platform-specific writing (Facebook, Instagram, LinkedIn, Twitter)

  • Viral content strategies

  • Hashtag and trend utilization

5. Content Strategy & Planning

  • Editorial calendars

  • Content lifecycle management

  • Aligning content with business goals

6. Email & Ad Copywriting

  • Writing high-converting emails

  • PPC ad copy (Google Ads, Facebook Ads)

  • A/B testing for optimization

7. Storytelling & Branding

  • Crafting brand narratives

  • Emotional appeal in marketing

  • Case studies and testimonials

8. Analytics & Performance Measurement

  • Tracking engagement metrics

  • ROI of content marketing

  • Tools: Google Search Console, HubSpot

9. Legal & Ethical Considerations

  • Copyright and plagiarism

  • Disclosures (FTC guidelines)

  • Ethical marketing practices

10. Freelancing & Career Development

  • Building a content portfolio

  • Freelance vs. in-house roles

  • Networking and pitching clients

Learning Outcomes

By the end of the course, students will:
✔ Write polished, SEO-optimized content for diverse platforms.
✔ Develop data-driven content strategies.
✔ Master persuasive copywriting techniques.
✔ Use analytics to measure content performance.
✔ Build a professional portfolio.

Who Should Enroll?

  • Aspiring content writers

  • Marketing professionals

  • Bloggers and social media managers

  • Entrepreneurs/business owners

Assessment & Certification

  • Assignments, projects, and a final capstone (e.g., creating a content campaign).

  • Portfolio review for practical evaluation.

  • Diploma awarded upon successful completion.

Career Opportunities

  • Content Writer/Copywriter

  • Social Media Manager

  • SEO Specialist

  • Email Marketing Executive

  • Digital Marketing Strategist

Fees & Enrollment

Contact the institution for pricing, scholarships, or installment plans.

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