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Diploma in Marketing Executive

Diploma in Marketing Executive

Original price was: ₹7,000.0.Current price is: ₹3,500.0.

This diploma equips students with foundational and advanced marketing skills to excel as marketing executives. It covers digital marketing, branding, consumer behavior, sales techniques, and strategic planning to prepare graduates for dynamic roles in the industry.

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Description

Course Objectives

By the end of the program, students will:

  1. Understand core marketing principles and trends.

  2. Develop skills in digital marketing (SEO, social media, email marketing).

  3. Learn to create and execute marketing campaigns.

  4. Analyze consumer behavior and market research data.

  5. Gain proficiency in branding, advertising, and sales strategies.

Course Modules

1. Principles of Marketing

  • Introduction to marketing concepts (4Ps, SWOT, PESTLE)

  • Market segmentation, targeting, and positioning

  • Competitive analysis and marketing ethics

2. Digital Marketing Essentials

  • SEO, SEM, and content marketing

  • Social media marketing (Facebook, Instagram, LinkedIn)

  • Email marketing and automation tools (Mailchimp, HubSpot)

3. Consumer Behavior & Market Research

  • Psychological factors influencing buying decisions

  • Qualitative vs. quantitative research methods

  • Data analysis and reporting

4. Branding & Advertising

  • Brand identity development

  • Advertising strategies (traditional vs. digital)

  • Copywriting and creative campaigns

5. Sales & Customer Relationship Management (CRM)

  • Sales funnel and negotiation techniques

  • CRM tools (Salesforce, Zoho)

  • Customer retention strategies

6. Marketing Strategy & Planning

  • Developing marketing plans and budgets

  • Measuring ROI and KPIs

  • Case studies of successful campaigns

7. Practical Projects & Internship (Optional)

  • Real-world marketing campaigns

  • Portfolio development

Learning Outcomes

  • Ability to design and implement marketing strategies.

  • Hands-on experience with digital marketing tools.

  • Analytical skills for market research and data-driven decisions.

  • Professional communication and teamwork in marketing projects.

Career Prospects

Graduates can pursue roles such as:

  • Marketing Executive

  • Digital Marketing Specialist

  • Social Media Manager

  • Sales Representative

  • Market Research Analyst

Assessment & Certification

  • Assignments, exams, and project work.

  • Internship/practical training (if included).

  • Diploma awarded upon successful completion.

Why Choose This Course?

✔ Industry-relevant curriculum
✔ Practical training with tools like Google Analytics, Canva, and Meta Ads
✔ Flexible learning modes (online/offline)
✔ Career support and job placement assistance

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